The driving force behind this is the monetization of video-based demand, which relies on providing consumers the best user experience – both indoors and on-the-go. The installation of Wi-Fi also opens the door to revenue-sharing opportunities through location-based advertising and related analytics and big data. Cable operators are telling their broadband customers that opting to use Wi-Fi over a cellular network can be less expensive. Does this mean the cable operators are trying to steal cellular subscribers? Yes and no. The first phase of a more global Wi-Fi strategm involves expanding the Wi-Fi footprint both in dense urban areas as well as inside homes and businesses, resulting in individual hot-spots with dual-SSID routers that can be shared by the public. Phase two won’t happen until and unless consumers shift preferences from WI-Fi to cellular, and we don’t expect this to happen in the next few years since the build-out is just beginning.
In recent years, there has been a proliferation of studies commissioned by system integrators and…
We examined applications for environmental notice to the FCC for the last month. Here…
Recently, Black Dot (a cell tower lease optimization company) has been contacting landowners with a…
In recent years, there has been a significant increase in offers to landowners to "pre-pay"…
The Wireless Infrastructure Association recently issued a white paper that included their estimates of the…
During my early days in the wireless industry, while employed by a tower company, I…